Betabrand is a novelty apparel company in San Francisco. With a penchant for unusual prints and textures, Betabrand produces limited runs of their San Francisco made items. They're most famous for their Bike to Work Britches and Disco Hoodie. And there's probably no other place where you can find "Cordaround" pants!

Since they cater to the start up crowd, they maintain a casual, slice of life aesthetic, so all of these images are in the context of very real socialization and friendship, and are perhaps just a little autobiographical.